Kerala CM's dig at Rahul inspires another Amul advertisement

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Ahmedabad: Quick to capitalise on Kerala Chief Minister V S Achutanandan's description of Congress leader Rahul Gandhi as an ''Amul baby'', Gujarat Co-operative Milk Marketing Federation (GCMMF) has released an advertisement with a punchline ''They both are Amul Babies!''.
Achutanandan had recently hit back at Rahul who had referred to Kerala CM's advanced age during the election campaign. Achutanandan had said Rahul came to Kerala to campaign for ''Amul babies'' as Rahul himself was an ''Amul baby''.
The witty advertisement released by GCMMF -- which markets its products under brand name Amul -- are the brain- child of Dacunha Associates, a Mumbai-based advertising agency associated with the co-operative since 1966.
The agency has virtually covered all spheres of life in India: cricket, politics, Bollywood, business, sports, etc, to come up with Amul witticisms.
"Catchy advertisements are a part of our campaign on the hoardings. One topic is released nationally every week, while another is specific to the region of news-focus," a GCMMF official said.
Rahul Gandhi has featured in Amul advertisements on a couple of occasions. The last time he became inspiration for Amul was when he had travelled on a Mumbai local train, the catch-line was "Chalti Ka Naam Gandhi".
Seizing on the intense media coverage of anti-graft crusader Anna Hazare's recent hunger srrike, Amul had come up with another ad "Hazare Qwaishein Aisi".
"We have got a very encouraging response from people from all walks of life to our campaigns featuring current news- makers and controversies. The feedback has been very positive to this unique concept," GCMMF Chairman Parthi Bhatol told.