suchithkc
It is a paradox. Businessman was dubbed by many as illogical and some as perverse, but it collected in the first week more than what Pokiri collected in 100 days. To be sure, the film has been dubbed the biggest hit in the history of Telugu cinema. What makes the magnitude of its success all the more astonishing is the fact that it is the biggest craze in the town without differentiating between the A, B, C and the Overseas markets.
What fetched the distributors and RR Movie Makers so much fortune in just the first week of its release? Is it a combination of factors or just one reason - Mahesh Babu? Views on this are conflicting and opposing. While some attribute it to the superstardom of Mahesh Babu, others rationalize that a host of factors have helped Businessman. Their position is that at least five important factors pulled the audience to the theatres - Mahesh Babu, Mahesh-Puri combination, Puri's dialogues, the ubiquity of the film (wherever you saw, it was playing; in over 2000 theatres), and, above all, the holiday season.
It is the considered view of trade pundits that the film's honeymoon is fast closing. They point to the parallel of Oosaravelli, which too witnessed a similar northwards graph in the first week of its release but soon threw up empty seats in the theatres.
It is not our case that Businessman is another Oosaravelli but what is certain is that it is no Dookudu. Whatever, it is certain that the trend of big releases is here to stay. The question is, after so much of grandstanding and tom-toming, will anyone say that Businessman is not a super hit even if it fails to score 50 days in even half the number of centres of what Dookudu scored?
No comments:
Post a Comment